Using charm pricing to increase your book sales
Many self-published authors, focused as they are on the U.S. market, tend to take the lazy road and simply input a USD price and allow the likes of CreateSpace, Amazon, and Kobo to auto-convert to other currencies. The problem with this approach is that, between currency fluctuations and differences in sales tax in various countries, one’s book price can be all over the map. More importantly, however, by taking this approach you are likely cheating yourself out of a potentially lucrative sales strategy: charm pricing. Charm pricing, also known by Read More …
