Consumer desire: vastly more important than DRM

On December 14 CNN Money published an article on the success of comedian Louis CK’s experiment selling his comedy special DVD from his website direct to consumers. In just three days CK had gross sales of $500,000, a successful venture that should, as the article notes, make media companies nervous. But what starts out as a fact-based story on disintermediation slips into speculation about the role that selling the units DRM-free had in CK’s success: He was worried about piracy, and he’s been pleading with his fans to not put Read More …