A new addition to Amazon’s Kindle Direct Publishing, Vella is an online writing platform where readers can purchase tokens to read serialized content. Initially Vella will be offered only on the Kindle iOS app and Amazon.com, not on Kindle devices or the Kindle Android, Mac, or PC apps, suggesting this may be aimed at stealing some iPhone users away from Apple Books, or it may be a means of beating Apple to the punch. Serialization of paid digital content first became popular in Asia (particularly China, Korea, and Japan) and Read More …