Nook expanding into mainland Europe – will it be enough to save the company?


As of March 18, 2014, publishers in the UK, France, Italy, Germany, Spain, the Netherlands, and Belgium can now publish directly with NOOK Press and no longer need to rely on an aggregator as B&N rolls out sites in these countries. The revamped nookpress.com can now be interacted with in seven languages — US English, UK English, French, Italian, German, Spanish, and Dutch — and ebooks will be priced in euros as well as the current U.S. dollar and UK pound sterling. However, this does not mean your titles will automatically be made available on these new European sites: current and new titles will be added to these new sites over the next few months. I suspect the priority titles will be those currently selling well in the U.S. and/or the UK and those published in these newly added languages.

Canadian authors, and authors in other jurisdictions not covered by the new sites, will continue to have to make due using an aggregator.

But the question still remains for the beleaguered Nook Press: will expansion into continental Europe be enough to compete with the well-established Amazon, Apple, and Kobo?

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