Understanding KDP’s new VAT-inclusive pricing, and how to work it to your advantage

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Much confusion has reigned over Kindle Direct Publishing’s new VAT-inclusive pricing. Part of the problem lies with Amazon, who, in an attempt to explain what an author’s pre-VAT royalty would look like, published a list of the new pricing bands with and without VAT. What this did was create worry that if a consumer from another EU country with a higher ebook VAT bought one’s ebook off, for example, the Amazon.fr site, and the price without VAT fell outside the minimum price to receive the 70% royalty, then the author Read More …

Using charm pricing to increase your book sales

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Many self-published authors, focused as they are on the U.S. market, tend to take the lazy road and simply input a USD price and allow the likes of CreateSpace, Amazon, and Kobo to auto-convert to other currencies. The problem with this approach is that, between currency fluctuations and differences in sales tax in various countries, one’s book price can be all over the map. More importantly, however, by taking this approach you are likely cheating yourself out of a potentially lucrative sales strategy: charm pricing. Charm pricing, also known by Read More …